Katrina Nare – Website design and build ( all content, domain names and hosting provided).

Budget £3000

Project Management @ £50 p/d  x5 = £250

Interface Designer @£140 p/d x5 = £700

Graphic Designer @ £130 p/d x2= £260

Programmer @£140 p/d x5= £700

Expenditure £50

Sub Total=£1910

+15% profit=£235

+5% contingency=£45

Total= £2190

Deceived Clothing – Promotional Work

Budget £1000

Project Manager @ £50 p/d x2= £100

Graphic Design @£130 p/d x4= £512

Photographer @ £140 p/d x1= £140

Expenditure £20

Sub Total= £782

+15% Profit = £117.30

+5% Contingency= £39.10

Total=£938.40

This is the local company I called about printing costs. There specialism is in commercial photography however, I found their printing services through Gumtree. They offer a range of services and have a fast turn around too – although as it is not a dedicated printers there print pricing is not on the website.

http://www.shootstudios.com/pricing.html

As previously described the adverts will be print based as this is a relatively affordable means of promoting the brand. The final adverts are to appear in magazines, the first one being Deviate Magazine Bournemouth (http://www.dv8online.co.uk/). This will give local coverage to the correct target audience, as the magazine is aimed at 16 to 30 year olds. The magazine is a “whats on” monthly edition, it is given out free and it is available at many local clothing shops. The price of advertising is relatively low compared to other magazines making it a good value medium.

As part of designing an advert for print I have looked into the technical requirements needed for successful advertising.

The following details have been found on these sites;
http://www.outofhand.co.uk/quicklink/artwork_specifications/index.php
http://www.pantone.com/pages/pantone/index.aspx
http://www.toniallen.com/designforprint.htm

Images should be between 150dpi but 300 dpi for A4
CMYK (Cyan Magenta Yellow and Black) document printing is the only compatible format for print
The image must have bleed, this is easier to do InDesign by setting up the photo to leak into bleed area.
Supply Psd, InDesign and 300dpi TIFF document to printers

I started this project looking at the idea of deception, as this directly links to the brands name. Successful campaigns that related to this idea wer early cigarette adverts by Silk Cut and Benson and Hedges. I also looked at United Colours of Benetton that advertised on the basis of there ethos. Both of these campaigns used trickery in the form of either wordplay (in the case of Rizla) or shape and colour recognition ( Ford Ka and O2).
My first sketches looked at context in which the logo could be used to suggest elements of trickery and had puzzle like qualities to the images (the logo being part of a colour blind test). I then moved onto using physical scenes that were subtly altered to deceive the audience (clothes walking off mannequins).
This then developed further, into using images that would form wordplay, a combination of both the Rizla adverts and Silk Cut ones. Ideas using acronyms and word puzzles, including text message language, through to using single letters such as T.