Hi Lawrence.
The brief that Lawrence was set, was to help my shop brand ‘Deceived Clothing’ get more awareness in various ways, being online, In store and around town. This was due to the company expanding. The store started off in the basement in the Old Criminal Store, Due to popularity and better profit margins it seemed fitting to take over the whole store,meaning I would be able to take both window spaces and hopefully attract more potential customers.
Lawrence came up with the idea to use video which could either be projected in the store or on a tv in the window it was to be abstract and only show the logo. The reason for this was so that people would learn to associate the logo with the store and brand.
By creating a weblog of his project anyone he looks up deceived clothing can not only access the work that he has done but also be linked to my website. From seeing this it inspired to create a store weblog to write about the brands I stock and where to find my store and any general things that are happening with the store or brands I stock.
The Images Lawrence created are very subtle showing only the logo. I like how the dots make up the logo making you have to look very hard to see what the image is actually showing.
These images would work really well in Club events that I will be doing very soon and the video work will look great projected near the dance floors.
Overall very pleased with the outcome.
Yours sincerly
Sam Harman
Filed under: Deceived Clothing, Professional Project
