These ideas are based on text message slang. They are suited to the age of my target audience, as they understand the messages, yet cancel out an older audience, giving it a “cool” factor and deceiving some of the audience. Images such as “wtf deceived” wtf meaning “what the fuck” are risque and make the brand look edgy. These images could be used as they are in a viral campaign or as fully printed adverts. In the case of a viral campaign they could be simply printed out and applied on notice boards or wallpaper pasted onto walls (similar to grafitti). This would add the urban underground style of the brand to the images. Alternatively the web address could be added to the bottom and the pieces could be displayed in a more traditional manner.
Filed under: N/A2, Professional Project
