This is BMWs latest websites showcasing the new Z4. It ties in with the TV avertising campaign and gives the user a chance to create their own visual on screen by controlling the car via the print out. I have yet to test it myself as I am away for my printer but I will update this post post test!
http://www.bmw.co.uk/bmwuk/augmented_reality/homepage?bcsource=vanity
Filed under: General , bmw, interactive, webcam, website
